The platform is simple to use, and thanks to plenty of theme builders it can be customized in a variety of ways for everything from blogs, to portfolio sites, to e-commerce. Themes are the element that take WordPress to the next level, giving almost anyone of any skill level the ability to create a site that doesn’t look like a basic template. There are a few key components that set the best themes aside from the rest. The most popular WordPress themes – both paid and free – tend to have 10 key features in common.
Let’s take a look at them.